What part of your funnel do you want to improve?
At ByRatings we are obsessed with creating Predictive Marketing solutions that respond to your needs.
ACQUISITION
Acquiring users is simple. Acquiring the users that you actually want is more difficult. Our predictive algorithms allow you to identify the audiences that are most likely to buy.
We qualify user sessions in order to customise the website to the user and focus re-targeting only on customers with a greater probability of conversion. With qualified website visitors, you will be able to increase conversions and reduce your advertising spend.
We develop predictive models capable of calculating the optimal investment in terms of CPC and CPL for each channel, to maximize ROAS.
CONVERSION
We develop lead scoring algorithms that allow you to focus your commercial efforts on the leads with the greatest probability of purchase.
Lead nurturing algorithms allow you to build more successful sales workflows and pipelines. You can develop different types of funnels depending on the rating of each lead to reduce the opportunity cost, increase sales and accelerate business growth.
We develop algorithms with the aim of boosting sales, based on an intelligent distribution of leads per sales agent.
Our algorithms automate lead distribution, improving the productivity of sales teams.
LOYALTY
We perform profiling and clustering of customers to find the most valuable profiles of the company and use that information to impact the advertising addressed to each segment.
Predict the future purchase behaviour of your customers. Our repeat purchase algorithms help you maximise your revenue per customer.
The recommendation algorithms make it possible to identify products (or families of products) with a high potential for regular and repeat purchases, and products that will lead to the purchase of other products.
RETENTION
Discover the customers with the highest risk of churn, even from the first purchase. We develop algorithms that predict the users who have the lowest loyalty to your products and are able to take actions that prevent the loss of customers.
ByRatings has developed an XAI (Explainable Artificial Intelligence) solution that allows you to interpret the result of the algorithm and, not only predict, but actually know your customer’s future decisions.
AI algorithms allow you to calculate the risk of a customer’s default in a given period of time (1 month, 3 months, 1 year…). Reduce the churn rate to increase the profitability of your business and keep more customers for longer.
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