Our Mission
Helping companies grow better with Predictive Marketing
Our Story
Lead Ratings established in 2014 from an experience in USA of its founder, Ricard Bonastre. He detected the potential of using algorithms to obtain lead scoring.
From the beginning Lead Ratings stands out for two reasons: Growth and Innovation.
And now we are ByRATINGS, experts in Machine Learning and Deep Learning applied to Predictive Marketing.
GROWTH
In 2015 Lead Ratings won the BStartup contest of Banc Sabadell to accelerate the growth and scalability of the company.
From then are already over 250 projects, 1000 algorithms developed and millions of data analysed.
INNOVATION
In 2016 we signed a collaboration agreement with the CESIC Artificial Intelligence Research Institute (IIIA-CESIC) which certifies our technology and the methodology used to develop the algorithms.
We were also awarded from the Ministry of Economy, Industry and Competitivity with the INNOVATIVE SME seal and the Emprendetur, that certifies our innovative culture. Recently we received support from the European CDTI Neotec fund.
FULLFUNNEL CDTI PROJECT
OBJECTIVE
From January 2023 to June 2024, following our culture of innovation, the FullFunnel project was carried out, which consisted of the development and posterior application of continuous, dynamic and multi-objective predictive models (CDM) in the company’s predictive marketing solution with the aim of offering a solution that covers the entire customer acquisition and loyalty funnel on a continuous basis, to provide a comprehensive predictive vision of the prospect/customer at all times with an important prescriptive component, which provides transversal and longitudinal explainability (XAI) and allows optimising the funnel and prescribing actions based on determining the next best action (next-best-action) to be taken on each prospect/customer.
RESULTS
The development and implementation of this project has made it possible to offer a solution that exploits the full potential of the data currently available in digital marketing software (CRMs) and adapts to the needs of customers, becoming an essential tool for maximising key business indicators in the marketing automation environment.
The FULLFUNNEL project, with file number IDI-20230254 and a budget of €397,420, has been co-financed by the European Regional Development Fund (FEDER 2021-2027) and the Centre for Technological Development and Innovation (CDTI).
Our Culture
Built for Business, Created for People
Innovation
Innovation is part of our DNA, bringing value to our clients through innovative and customised Predictive Marketing solutions.
Specialisation
We are not generalists, we are specialists. That’s why we develop specific Predictive Marketing solutions to solve specific problems in specific sectors.
Scientific Methodology
We are an Artificial Intelligence company that bases all our work on a rigorous application of science for our clients.
Simplicity
Being specialists also means making things easy for our clients, which is why we strive to simplify the understanding and adoption of each of our solutions as much as possible.
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