Call Centre Archives - ByRATINGS https://byratings.com/success-case-sector/call-centre/ Predicting Marketing for Success Tue, 26 Oct 2021 11:38:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://byratings.com/wp-content/uploads/2021/05/cropped-touch-32x32.png Call Centre Archives - ByRATINGS https://byratings.com/success-case-sector/call-centre/ 32 32 This is how Contesta was able to improve results in a telemarketing campaign for a financial company https://byratings.com/success-case/this-is-how-contesta-was-able-to-improve-results-in-a-telemarketing-campaign-for-a-financial-company/ Wed, 09 Jun 2021 15:24:56 +0000 https://byratings.com/?post_type=lr_success_case&p=2327

This is how Contesta increased their conversion rate by 30%

The use of Artificial Intelligence in telemarketing

Client

BPO and Contact Center services

Sector

Contact center y BPO

Analysis time

12 weeks

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Results at a glance

31%

Increase in sales commission income

3x

Listings with a 3 times greater than average propensity to sell

29%

Reduction in call costs

Call center

The customer's need

Contesta Teleservicios es una empresa que ofrece soluciones de contact center y equipos comerciales para telemarketing. Debido a la gran cantidad de llamadas que tiene que gestionar, contactó con ByRatings para ordenar los registros de una campaña outbound en base a las probabilidades de venta
para una entidad financiera.

  • A system of qualifying and ordering listings.
  • Improve the useful contact of the campaign.

Our objective

1.

Segment

To divide the records according to the sales potential and income of each client.

2.

Organise

To organise Call Centre calls based on algorithm segmentation

3.

Optimize

To increase the commission for ingresos total campaign revenue.

4.

Increase

Increase cross-selling and up-selling to the entity’s current customers.

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The data of our success

Analysis of variables

The algorithm was developed using the historic data from previous campaigns. For the study, the variables of the company's user profile, product and sales were analysed.

Algorithm Performance

The algorithm determined 5 Ratings or segments based on the probabilities of success. The analysis detected groups with a 3 times greater than average propensity to sell.

Results of the project

After 3 months, sales commission income increased by 31% and there was a 29% reduction in the Cost of Calls thanks to the prioritisation.

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“The ByRatings team was a trailblazer in applying artificial intelligence and in modelling a business like the contact centre to apply predictive algorithms. We have been together since their creation and, every day, they continue to surprise us with something new ”
Jose Luis Moral
Managing Director
]]> Bosch Services Solutions improves the performance of its campaigns https://byratings.com/success-case/bosch-services-solutions-improves-the-performance-of-its-campaigns/ Wed, 09 Jun 2021 10:16:39 +0000 https://byratings.com/?post_type=lr_success_case&p=2389

AI Management en educación

La utilización de inteligencia artificial en las campañas de captación de alumnos

Cliente

Universidad internacional de La Rioja (UNIR)

Sector

Educación universitaria

Tiempo

4 semanas
12/10/2020 – 11/11/2020

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Resultados de un vistazo

30%

equipo técnico PhD

286

proyectos de IA

286

proyectos de IA

La necesidad del cliente

El centro de formación tenía la necesidad de gestionar la gran cantidad de leads generados en las campañas de marketing (SEO, SEM, portales, ferias…). Con el fin de priorizar aquellos leads que más probabilidades tenían de convertirse en matrícula, precisaba de:

  • Un sistema de cualificación de leads en tiempo real.
  • Mejorar Retargeting in-site y off-site

Nuestro objetivo

1.

Segmentar

Dividir los usuarios en función del interés en matricularse.

2.

Adaptar

Adecuar las estrategias de marketing diferenciadas para cada segmento.

3.

Optimizar

Mejorar las campañas y loscanales de venta en función de la segmentación.

4.

Aumentar

Elevar la tasa de
conversión sin reducir el volumen de leads.

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Los datos de nuestro éxito

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“Con Click Ratings conseguimos aumentar nuestras ventas in-site y reducir nuestros costes publicitarios al dirigirnos a los usuarios con mayores probabilidades de conversión.”
John Doe
Designer

Descarga el caso del éxito en tu dispositivo

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Rellena los datos para obtener el PDF

]]> Landanet https://byratings.com/success-case/landanet/ Mon, 07 Jun 2021 13:18:32 +0000 https://byratings.com/?post_type=lr_success_case&p=2122

Título de caso de éxito

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Cliente

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Cliente

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Cliente

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Download PDF

Resultados de un vistazo

+40

De la Tasa de Matriculación del centro formativo

-21

De los costes de adquisición del cliente (CAC)

25%

De aumento del ROI en las campañas de matriculación

La necesidad del cliente

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Segmentar
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Adaptar
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Segmentar
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Los datos de nuestro éxito

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John Doe
Designer

Descarga el caso del éxito en tu dispositivo

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Rellena los datos para obtener el PDF

]]> Atento https://byratings.com/success-case/atento/ Mon, 07 Jun 2021 13:13:41 +0000 https://byratings.com/?post_type=lr_success_case&p=2118

Título de caso de éxito

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Cliente

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Cliente

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Cliente

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Download PDF

Resultados de un vistazo

+40

De la Tasa de Matriculación del centro formativo

-21

De los costes de adquisición del cliente (CAC)

25%

De aumento del ROI en las campañas de matriculación

La necesidad del cliente

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Segmentar
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2.

Adaptar
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3.

Segmentar
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4.

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Los datos de nuestro éxito

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John Doe
Designer

Descarga el caso del éxito en tu dispositivo

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam nec metus at nunc porta laoreet quis id massa. Aliquam eleifend, quam sit amet faucibus placerat, quam justo vestibulum tellus, sed semper tellus diam vel magna.

Rellena los datos para obtener el PDF

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